فصلنامه پژوهشگر (مدیریت)
پیاپی 29 (بهار 1392)

The main goal of this research is to study the relationship between organizational culture and knowledge management strategy in Pars Oil Company. In order to achieve this goal, Dennison model is used. This model has four main dimension including adoptability, involvement, mission and consistency. For evaluating these major dimensions, three indicators are defined and the creation and transferring the knowledge have been considered as components of knowledge management strategies. The statistical population the research contains 53 administrators and experts of the above organization. The statistical sampling is 45 people based on Morgan chart. Tool of reliability is a questionnaire calculated by Cronbach's alpha 94% approving the validity by judgment method. In this test, Spearman correlation coefficient is used to test the hypotheses. Data analysis represented that there are significant relationships between four dimensions of knowledge management strategies (creation and transfer of knowledge) to organizational culture in the organization and Friedman method is used to determining the importance of organizational culture to four dimensions. The results of the ranking factors influencing the knowledge management strategy indicates that the priority and importance of organizational culture based on the effect on knowledge management strategy(creation and transfer of knowledge) are as participation culture, adoptability culture, consistency culture and mission culture consequently.

Today, the loyalty of customers is a term noted very much to in trading more and more. The development of reliability and loyalty will be done at the same time. Logical trust can address logical commitment. So, the brands managers should have correct knowledge about reliability to cover the expectations to make the customers loyal. This paper tries to study and evaluate the reliability of insurance companies on the loyalty of customers. In terms of nature, this study is descriptive and non-experimental (field and survey). The sampling is randomly selected through 396 questionnaires collected. To achieve the goal, the data collected will analyzed by SPSS to test the hypotheses. The findings represent that the brand reliability plays a vital role to improve the behavioral inclinations of the customers. That is, higher satisfaction increases the loyalty, propaganda and recommendation of the insurance company to other people and less tends to change it. Therefore, managers must pay special attention to the reliability and its effect on managing the relations with customers and design appropriate strategies to develop trustworthy and faithfulness.

One of the most important assets of organizations is human resource. So, it is necessary to identify a legal mechanism for measuring and recording the human resources assets. Given the importance of this issue, this study attempts to present a clear definition of research problem and reviews its literature and examines the barriers of the implementation of human resource accounting system in the country's Supreme Audit Court. This study is an applied research and based on the nature of the subject and purposes of study it is exploratory - descriptive. The statistic population contains all managers and auditors of Supreme Audit Court in Iran. 67 people are randomly selected from the community. To study the challenges facing the establishment of human resource system accounting, a selfmade questionnaire by the reliability %82 is used. Data obtained will be analyzed by descriptive and inference statistics. The results represent that the lack of awareness in managers, lack of standard accounting emphasizing the use of system human resources accounting, lack of awareness in accountants, failure of adequate training in accounting and management schools and the implementation problems prevent the implementation of human resources accounting system in Supreme Audit Court.

According to the statistics and information developed by authorities, life insurance both in terms of density-the ration of taken premiums to total premiums taken from the whole country- and in terms of penetration-the insurers share in gross domestic productcompared to the other developed countries and even peers is in low level. This study not only finds the causes, but also introduces effective factors in developing life insurance in the country and offers constructive suggestions to remove the barriers. In terms of the target the research is functional but descriptive in terms of the method. To collect the data, a survey method (questionnaire) will be used. The representatives of Saman Insurance in Tehran are selected as the statistical population of the study by stratified random sampling method-150 people as sample. The data collected are analyzed using non-parametric binominals, test-ratio test- and, for testing the hypothesis, Structural Equation Modeling (SEM) used. The results suggests that scientific expectation of the researcher - the direct and significant impact of structural, economical, socio-cultural, securing and supportive factors of life insurance - is correct.

The aim of the present study is to investigate the shopping styles of innovators as the first group consuming new products. To identify the consumers who are innately considered as primary buyers of market products is the key to the success and profitability of new products. So, understanding the ways of decision-making in these innovative consumers is necessary to make correct decisions, strategies and tactics for effective marketing and selling new products. Innovative consumers are divided into two types of sensory and cognitive. This paper actually tries to investigate shopping styles of these consumers. It is applicable in terms of target, but, in term of method and nature, a caustic and field research. The data are collected by using questionnaire. The questionnaire will be filled by 428 people mostly of the students of different universities in Arak. The results represent that cognitive innovators pay attention to the quality in their shopping, but sensory innovators buy according to the kinds of brand, fashion, and habits. Also, cognitive innovators affect the decision making of sensory innovators.

The goal of this research is to study the costs of change, services quality, customer value and satisfaction affecting the preservation of customers and so to evaluate the intermediary role of customer satisfaction. The sample contains 384 students of Ahvaz Shahid Chamran University selected randomly. The data are collected by a questionnaire structured and confirmed by Cronbach Alpha Criterion (=). The data collected will be analyzed through Structural Equities Analysis approach by using AMOS software. The results of analysis indicate that the model proposed is valuable and the intermediary role of customer satisfaction is confirmed. The customer value and satisfaction affects on the preservation of the customers significantly, but the quality of services and the costs of change have no effect on the retaining the customers.

One of the most important issues in an assembly line balancing problem is to control a flow of production and manufacturing to provide continuous flow to balance the production line. For this purpose, a line balancing problem was considered for a special assembly line in Saipa automotive factory. A new algorithm was required to deal with balancing an assembly line which consisted of the same job which must be performed by more than one worker at the same time. In this way, the new algorithm was expected to be effective in such a case that jobs were simultaneously completed in a parallel way. In order tomeasure effectiveness of the proposed algorithm, performance criteria were identified as total number of assembly station, total number of workers, and line productivity. As a result of the application of the proposed algorithm with taking into consideration factors such as cycle time, an allowable number of workers in an assembly station, and an allowable idle time of a worker, alternative solutions were determined in order to measure these criteria. However, these alternative solutions do not give any information about which of the solutions provide not only minimization of the number of assembly station and number of workers on the line but also maximize the line productivity at the same time. Hereby, a multi- response Taguchi method was applied in order to investigate levels of factors which directly affected system performance criteria.

In this study, the relationship between different strategic orientations, marketing capabilities and organization performance are examined. There are many evidences that organizations have market orientation but not adequate understanding of how to usethese assets to achieve competitive advantage. In the other hand, strategic orientations such as innovation, competition, customers, entrepreneurship, employee and market orientation can provide a sustainable competitive advantage and superior performance for organization. Strategic orientations do not automatically lead to a better performance, but they have to follow certain behaviors affecting the organization performance. Thus, the roles of market orientation and marketing capabilities, as mediator variables improving the relationship between strategic orientation and performance, have been studied. The Information needed to test the conceptual model is collected from 226 managers in Iran Melli Bank branches via questionnaires. The results indicate that entrepreneurial and employee orientations have positive effect on market orientation. But, there is no significant relationship between other strategic orientations and market orientation. Also, the bank performance in current competitive environment is affected by market orientation variables and marketing capability.